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Creative direction portfolio of TJ ODonnell
Visit my service design portfolio below!
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samples of my work
SOME OF MY WORK
CREATIVE DIRECTION

ADIDAS Superstar


Adidas Superstar campaign. The creativity happened on press as I used pieces for old campaigns and screened them in silver as a backdrop for the new editions of Adidas Superstar line.
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Album

Data Visualization and UX Design: Geoloom.org

Geoloom is a data visualization tool for city planners, artists, civic leaders, residents, large or small business, neighborhood associations, citywide or neighborhood-based arts and culture organizations, non-profit or for-profit real estate developers, private foundations, or government funders.

This tool adds a cultural data dimension that is a vital but oftentimes missing element in the conversations about neighborhoods.

Role: Creative Direction, UX design, Print design, and Data Visualization Design
SOCIAL MEDIA GERMAN STATE DEPARTMENT
Promoting German language through humor on social media. Juxtaposed fun German words used in English with surprising imagery of the item out of context.
ADVERTISING GERMAN STATE DEPARTMENT
Promoting German language on Washington, DC Metro bus. Bright colorful bus design ran on major routes that cut across the Capitol area.
ADVERTISING GERMAN STATE DEPARTMENT
Promoting German language on billboards across New York Subway system. Juxtaposed German words commonly used in English with surprising imagery.
CREATIVE DIRECTION

EDITORIAL DESIGN: HEARST PUBLICATIONS


Editorial design for a new publication "Beach Culture" launched in EU 2017. Imagery for magazine taken from social media and other public sources—remixed and repurposed throughout the magazine.
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Album

INTERNATIONAL FINANCE CORPORATION MULTIMEDIA REPORT

INTERACTIVE DIGITIAL & PRINT
International Finance Corporation "Creating Markets" report. Report was designed for two mediums, Brit and interactive e-book. Published in Chinese and English.
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Album

MTV:

TV PARTY

MTV

Rebranding and Iconic Public Access Show


TV Party was a public-access television cable TV show in New York City that ran from 1978 to 1982.


MTV re-released the iconic program and asked me to reimagine the show's packaging for a modern audience.

MULTILINGUAL
WORLD BANK REPORT
FRENCH/ENGLISH
Financial data visualization in two languages

World Bank multilingual report (French and English). French language was printed in blue, and English in Black.
SOCIAL MEDIA SELFRIDGES & CO
Social media campaign for Selfridges department store, London, UK.
SOCIAL MEDIA SELFRIDGES & CO
Social media campaign for Selfridges department store, London, UK.
EDITORIAL REDESIGN

POLICY RESEARCH MAGAZINE


Editorial redesign for Policy Research. This issue focused on global gender issues in the developing world.
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Album
MARKETING CREATIVE METHODOLOGY
Poster designed to illustrate my creative methodology. Opening up my methodology to partners and clients and encourage conversations about creative competing approaches and opportunities.
TYPE DESIGN WORKSHOP
Poster for my type design workshop at the University of Baltimore

The workshop focused on crafting type forms with physical objects before the participants began sketching their designs. Inspiration for letterforms were found after a short walk in nature.
EMAIL MARKETING FITBIT
FITBIT EMAIL CAMPAIGNS
(HAVAS HELIA, the smartest email marketing firm around)
EMAIL MARKETING FITBIT
Valentines day campaign.
EMAIL MARKETING FITBIT
Mothers’ day campaign.

STOP MOTION

Bloomingdales:
STOP-MOTION IN-STORE VIDEO

Fun video wall project for Bloomingdales display. I employed stop motion and used hand cut figures, paints and ink.
MORE TO COME

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©2020 TJ ODONNELL