Geoloom.org is an online, interactive map of Baltimore City that embeds arts and culture data with traditional community indicators
Ethnographic research enables you to achieve a deep understanding about the people you serve, both on a level of empirical analysis and of personal empathy.
How do you transform raw data from hundreds of diverse sources into an impactful tool that city planners, grant-making institutions, artists, researchers, and developers will all use to foster the economic, cultural, and artistic industries in Baltimore?
Geoloom was envisioned as a tool for research, city planning, program development, exploration, and investment. I was appointed as creative director of the project and was responsible for building consensus among a diverse group of end-users and community stakeholders. Geoloom, when completed, efficiently had to convert raw data into a from that would be meaningful and useable to diverse constituencies: Real estate developers, artists, community activists, mayoral staff, grant making institutions, and arts organization operating in Baltimore.
My team and I conducted extensive ethnographic research. That research consisted of in-depth interviewing and the day-today observation of community leaders, artists, real estate developers, grant-makers, academics, librarians, and Baltimore city-hall employees.
My team then created user journey maps and personas for each stakeholder group. Our research guided the design and development of the interface and the underlying logic of the application itself. We employed an agile model for the development process.
The final solution my team developed empowered a diverse group of end-users to visualize large amounts of data in a clear, open, and beautiful form. The project launched in July of 2017, and has been written about in the Baltimore Sun, the Washington Post, and on Harvard University’s website.
Please visit this project at: www.Geoloom.org